Ubisoft Conference - E3 2012

Everyone is throwing out the celebrity card this year. While E3 is no stranger to live performances, (like Microsoft's Cirque Du Soleil in 2010) this year sure does have a lot. Ubisoft began their conference with a group of women dancing to the upcoming Just Dance 4 songs, and ended the performance by becoming Flo Rida's back up dancers. So, Microsoft snagged Usher and Ubisoft got Flo Rida. Who is the real winner here?

Pictures by Boston.com and USA Today

The best part of Flo Rida's performance was when he told the audience to put their hands in the air. Almost immediately, you see a bunch of arms go up but they are flailing awkwardly since everyone is seated and a good amount of them have laptops or other electronic devices in their laps.

After Aisha Tyler made an awkward comment about everyone being a little bit gay, the presentation Ubisoft's of new games began.

Towards the end of the conference, Ubisoft showcased their already released free-to-play online games. E3 is pretty much a massive advertisement, but Ubisoft shouldn't have been advertising what they already have on the market.  The following games were shown with their reviews slapped next to them.
  • Trails Evolution 
  • The Settlers Online 
  • Ghost Recon Online

Ubisoft didn't use their time wisely here. I understand they are proud of what they've developed, but E3 is all about showcasing what is new, not what has already been accomplished.  I only forgive them because of the awesomeness they concluded their conference with - even though it wasn't related to their lengthy montage. 

Watch Dogs is probably the best new thing I've seen out of any of the conferences. It's a game with consequences and it is surely going to be one that'll make you think about what you do before you do it. I'll be writing more about this later this week in my 'Best of E3' post. 

To watch the press conference for yourself, click here.  [Warning: The hosts are annoying.]

Stay tuned for coverage of Sony and Nintendo's conferences!

Yours truly,

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